1. Curated, not collected

 

We do not accept every application. Every experience must meet our core criteria of excellence, passion, purpose, authenticity, and emotional impact. Applications are reviewed holistically, with respect for the full story — not just photos or features.

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2. Heartbeats – Our 100-Point System

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Each application is scored by the Heartlist Council using our proprietary Heartbeats framework:

 

• Excellence
  Design, Craft, Service Quality
   

• Passion
  Genuine enthusiasm and intention
   

• Purpose
  Meaning, sustainability, responsibility
   

• Authenticity
  Cultural integrity, identity, origin
   

• Emotional Impact
  Guest connection, resonance

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The Formula 80/100 & 16/20

Each category is scored up to 20 points.

Minimum requirement: 80 points total + at least 16/20 in each individual category.

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3. Independent & Integrity-Led

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All applications are reviewed by the Heartlist Council — a rotating board of internal and external experts.

Our founders are permanent members, while all other jury members vary by region and focus.

This ensures independence, diversity of perspective, and freedom from bias or hierarchy.

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4. The Heartlist Curation Report

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Every applicant receives a confidential feedback report, outlining the evaluation across all five criteria.

This report is included in the application process and provides insight — even if the recognition is not (yet) awarded.

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5. Earned, Not Bought

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Recognition cannot be bought, reserved, or influenced.

What makes Heartlist different is not only what we celebrate — but how we decide who belongs.